360MS
CONTEXT
360MS is a marketing and technology agency with over 11 years of experience, a certified partner of Google, HubSpot, and Meta, with operations in South America, Central America, North America, and Europe. A brand with that kind of weight needed a digital presence that lived up to its ambition.
CHALLENGE & SCOPE
To design something that no marketing agency in Colombia had ever done before. The challenge wasn't just to make a "pretty" website — it was to break the visual mold of the sector: moving away from generic templates, predictable compositions, and the designs that all agencies share, to create an experience that from the very first scroll made it clear that 360MS plays in another league.
"We transform ideas into impact" — the guiding concept of the site, translated into every visual decision: movement, contrast, aggressive typographic hierarchy, and compositions that break the traditional grid. Art direction Disruptive UI Micro-animations Information architecture Web development Service design
DESIGN SOLUTION
A high-impact visual proposal was developed, combining large-scale editorial typography, asymmetric compositions, dynamic interactions, and a consistent visual system across all sections — marketing, technology, blog, and contact. The result is a site that not only informs but also demonstrates the agency's creative and technological capabilities. AI was integrated into the creative process to accelerate visual exploration and asset generation, reducing turnaround times without sacrificing originality.
